.MY LEGACY. - Leaving A Legacy Feat. George Hamilton
Edelman approached HEADCASE TV to help develop and produce two videos for charity ‘My Legacy’ - with the aim of promoting the importance of making a will, and asking people to consider leaving a legacy to their chosen charitable organisation.
Tasked with developing the concept to fit with x2 assigned Irish influencers, Darren Kennedy and George Hamilton, we refined a story arc and narrative that focused on the life stories and attitudes of each individual, taking great care with the the sensitive, but important topic at hand - and ensuring that the business and commercial objectives were clearly and effectively communicated through the content.