RENAULT: Surprises at Mondello
Renault wanted to celebrate 120 years in Ireland by creating an engaging piece of social content featuring their legendary brand ambassador; 82 year old rally veteran Rosemary Smith.
OMD approached Headcase TV to help write, produce and package the content.
Headcase worked on a narrative that would highlight the longevity of the brand, but
would also have a little bit of fun... at the infuencers expense! What followed was the writing & production of a lighthearted, TV show inspired piece, in which the presenting
'infuencers' didn't quite know what they were getting themselves into!